impactasia takes pride in handling the media relations of one of Hong Kong’s few true luxury brands, Tai Ping.  Designer and manufacturer of numerous collections of exquisitely hand made, hand tufted carpets, Tai Ping went through a massive global brand revamp in 2004 led by CEO James Kaplan.  Mr. Kaplan took the story of the brand’s strong Hong Kong heritage worldwide, creating an internationally renowned luxury carpet brand originally founded on the city’s penchant for exceptional artistry.

As part of their rebranding overhaul, Tai Ping enlisted impactasia’s help in 2007, and more than a bit of dazzle is what they got.  Helping to build relationships with key top tier design and luxury lifestyle publications and to effectively connect with the most highly sought after interior designers and homeowners, impactasia has helped Tai Ping to establish its name and forge its impeccable reputation from both its retail and commercial ends. 

With a solid public relations programme that focuses on quality of coverage and reaching out directly to the right media, and a finger on the pulse of market trends, impactasia has opened the eyes of Hong Kong and regional media to the design legend that is Tai Ping.