impactasia's relationship with Starwood has grown to encompass a range of innovation-led campaigns that have reached out to both media and consumers in engaging ways.

Appointed to handle the launch of the aloft brand in China, impactasia delivered a highly integrated campaign that combined online viral marketing with offline activities such as promotions, launch events and opinion leader support. The brand created a virtual girl, dubbed “the aloha girl,” and built an online platform where Chinese users could vote on the aloha girl who they felt best fit the aloft ideology. The project managed to attract over 100,000 users a month and over 1,000 votes. Say aloha to tons of coverage and consumer engagement.

For Sheraton Hong Kong, impactasia engaged a social marketing guru from the NYC digital marketing hotbed as well as a seasoned life coach to help launch Link@Sheraton, the international hotel brand's new business centre that seeks to provide the answer to the evolving community needs of the modern businessperson. By leveraging the insight of the opinion leaders and adding credibility to the topical ideas that led to the creation of Link@Sheraton, impactasia was able to reach far beyond the trade press and onto the consumer pages.

impactasia also launched W Hong Kong, the first W hotel in Greater China. The 12-month brief focused not only on ensuring a successful launch for the hotel but also building the brand's position in Asia as a purveyor of untraditional luxury ahead of an aggressive expansion plan. This successful campaign led to impactasia's appointment to support W brand-building across the Asia-Pacific region on an ongoing basis.