Looking to introduce their nine European shopper savvy villages to Asian consumers, Chic Outlet Shopping^® Villages in Europe appointed impactasia in Hong Kong, Greater China and Southeast Asia.

As the client brief focused only on outbound travellers to Europe, impactasia was faced with some interesting challenges.  Such challenges included influencing and shifting traveller perceptions of ‘outlet’ shopping and ensuring the villages’ high quality was strongly established and understood.

By July 2009,  impactasia was responsible for an accumulated ad value of approximately £1 million in 7 short months.   pow.