With the challenge of bringing to life the Uniquely Singapore positioning, impactasia was appointed bySingapore Tourism Board in April 2008 to handle its media relations for theHong Kong region.
Rich in contrast, colour and breadth of attractions, Singaporebegan its most recent campaign in 2008 to further raise its awareness and identity among regional tourists, pinpointing Hong Kong as one of the main focuses.
Apart from consistent PR outreach such as regular press trips and press releases which announce and detail the diverse experiences found in Singapore,impactasia has proactively initiated new marketing tools to promote Singaporefurtherthrough various media channels. Among these offerings is a monthly hot news update on the city’shottest happenings, which has helped to make Hong Kong more ‘in the know’on Singapore’s latestthan ever before.
With the focus on summer promotions and world's only night race of FORMULA 1 SINGTEL SINGAPORE GRANDPRIX, impactasia has contributed to thedouble-digit growth in visitor arrivals from Hong Kong in July and August as when compared to the previous year.
